.At the launch of Astrid Andersen's new line Stel, a presentation kept outside on a boat dock, The Road's 2002 song "Switch the Page" was blasting away from the stereo. It was a star-aligned, emblematic moment, since the London-trained designer is starting a new phase in her fashion trend life, this time focusing the work around herself.Andersen's much appreciated namesake menswear company was actually centered, vivid, and also streetwise. With Stel, she discussed in a pre-show job interview, "I have to rest conveniently at the center of it perhaps even more this time around since now it is actually a women's wear and tear brand name, and also it is in fact even more concerning me as well as my personal references." Stel additionally mirrors Andersen's development as a person. After stopping her pipe, the designer returned home to Jutland in the North of Denmark as well as possessed 2 youngsters. She is actually not the individual she was back then.Shifting equipments in vogue is actually challenging to accomplish. Brands appear to tackle lives of their personal, and it's quick and easy to be pigeon-holed. Stel brake with a few of fashion trend's formalities. The tag will definitely show in-season, so what is presented will definitely be actually offered for investment. Together, seasonality is less important in the Stel equation than significance. Collections will be actually recognized through amount (01, 02, and 03 were shown in Copenhagen), the principle being that you can intermingle items all over "times" both in your outfit and also on the selling floor. Andersen finds no requirement for a well thought-out garment to be deserted even if the schedule web pages turn. "The straight interpretation of stel is body system," she stated, yet it [refers additional to] a fundamental framework in a kind of industrial technique it [also explains] a set of valuables-- when you talk about a tea set, you would name it a stel. For me, that was fairly an exciting beginning factor in regards to the suggestion of producing both valuables, yet additionally something that's a new groundwork." Possessing designs present on scaffolding was actually arbitrary as it suggests several metaphors. There is actually building and construction, which connects to developing a brand-new brand name, and the concept of support connects to her belief that clothes should benefit you. Stel is actually, in essence, a kind of modular offering, however not one with the angularity of one thing like Legos or piled Mu00e6rsk shipping containers. Movement, company, and empowerment belong to Andersen's plan. "When I refer to the brand name, I possess this tagline: customizing that you can roller skate in, denim you can easily dance in, shirting you can take a trip in." Freedom, pleasure, movement.